Core Definition
Zone analysis is an analytical method that divides a store into multiple zones and measures and compares each zone’s visit rate, dwell time, and conversion rate individually. By identifying which zones draw customer attention and which are blind spots, it optimizes layout and merchandising.
What zone analysis reveals
Even within the same store footprint, not every zone is used equally. The area near the entrance and the area further in, the left-side path and the right-side path, differ in visit frequency and dwell pattern. Zone analysis quantifies these differences.
For example, if a drugstore's high-margin skincare zone has a visit rate of only 30%, signage or a trial promotion that draws visitors toward that zone can be added. Without this analysis, "why it isn't selling" can only be judged by intuition.
How zones are defined
Zones can be set freely, based on physical shelf layout, product category, or the analysis purpose. In SAAI, a virtual zone can be drawn directly on the camera feed by dragging, and analysis starts immediately.
Over time, zone settings can be changed, or a new promotion zone added, to compare the effect before and after a merchandising change.
How SAAI Uses It
SAAI's saai insight zone analysis feature monitors up to 20 virtual zones simultaneously. It aggregates each zone's visitor count, average dwell time, and repeat-visit rate by time of day, and also analyzes movement patterns between zones (which zone a visitor moves to from which).
See it in action