Showrooms

Automating customer-type tallying in showrooms

How the camera counts by group what manual tallies missed during consultations and scored differently from observer to observer.

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Signals to read first

Three signals to read before the result

Recording stops during consultations

Once a consultation starts, the visitors of that hour drop out of the tally. The busiest hours lose the most.

The criteria change with the observer

Whether a group is a family or a party, and where one group ends, differs from person to person. The same visitor becomes a different type on a different day.

The classification does not join the other measures

Types live in a paper log while paths and dwell time live in the system. The two records do not share a unit, so dwell time cannot be split by type.

Live preview

This is what you actually see

01 Detect · saai care

Keep only people and groups from anonymized video

Video passes through anonymization before analysis, so anything that would identify a person is already gone. There is no face recognition and no identification of individuals. What remains is shape, movement, and how many moved together.

ⓘScreens are illustrative and may differ from the actual service.

Before · After

From finding the result later, to receiving the signal first

Knowing first

saai care · saai insight · saai agent

How the camera counts by group what manual tallies missed during consultations and scored differently from observer to observer.

Keep only people and groups from anonymized video
Sort by group and join it to the other measures
Put the shifts by type on the operating rhythm

Decision flow

Connect the evidence from signal to action

01 · 01 Detect · saai care

Keep only people and groups from anonymized video

02 · 02 Analyze · saai insight

Sort by group and join it to the other measures

Groups are sorted into the categories the brand's CX platform already uses. They sit on the same axis as the visitor counts, paths, dwell time and funnel already being measured, so every measure can be split by type.

03 · 03 Act · saai agent

Put the shifts by type on the operating rhythm

The shifts in mix and dwell time by type are compiled and delivered on a set cadence. Whether to change the display or move the staffing is decided by the showroom operations team.

Operational evidence

See the scene and the outcome together

Expected results

When the criteria shift with the observer, nothing can be compared

Customer-type tallies feed the brand's CX strategy. If the number shifts with the observer, sites cannot be compared with each other or with their own past. The problem is method, not diligence. Recording while consulting is hard to do at the same time. Moving the criteria from the eye to the machine applies one standard across every hour of the day, and staff spend their time on consultation instead. What to change is decided by the operations team reading those statistics.