Same prescription, two showrooms, two answers
We swapped the cars and the experience zone, then measured 44 days twice. The results split.
From problem to result
- Problem
- Before the layout change we captured a 44-day baseline for visits, capture rate, dwell time and paths
- Applied and measured
- Two showrooms received the same intervention at the same time. After swapping the display cars and adding new experience content, we measured 44 days before and 44 days after with saai insight at each site. Visits rose at both, but capture rate and dwell time moved in opposite directions.
- Measured result
- After swapping the display cars and adding new experience content, we measured the same span again
saai insight
About 49% up
Showroom B · visitors
- Showroom A · visitors+40%
- Showroom B · visitors+49%
44 days before against 44 days after. Capture rate is a ratio and is not plotted on this axis.
About 40% up
Showroom A · visitors
Up by around seven points
Showroom A · capture rate
Slightly down despite the rise in visits
Showroom B · capture rate and dwell time
Evidence and scope
Adoption stage
- Pilot
- Deployed
- Scaled
How this was verified
The 44-day before and after measurements at both sites were matched for day-of-week composition before comparison. Site names and the vehicle models on display are not disclosed.
A real case at two showrooms of a premium automotive brand. Site names and absolute figures are banded and reconstructed to protect the client; the rates of change are as measured. Both sites received the same intervention at the same time, and the outcomes differed.