Count whether in-store advertising was actually seen

From problem to result

Problem

In-store advertising was assessed qualitatively

Applied and measured

In-store advertising is hard to assess once it has run. saai insight counts exposure rate and attention per sign, and splits purchase conversion by gender and age using dwell time at the checkout. Which media to keep is the marketing team's call.

saai insight

Expected output

Exposure and purchase conversion read together to compare media

Illustrative

Ad performance · purchase conversion analysis

Functions used