Expected results
How to measure tester impact with data
In drugstores and beauty shops, testers can strongly influence a purchase decision. Yet teams often rely on subjective judgment to know which product is tried most, how often people interact with a tester, and how often that interaction leads to purchase.
+16%
Tester zone purchase conversion
+34%
Dwell time after tester contact
2배
Tester ROI measurement accuracy
* Figures are illustrative examples of real deployments. Actual results vary by site.



