Drugstore chainIllustrative scenariosAudience · HQ merchandising · store operations
Where shoppers first stop differs by segment
Layout and promotions were tuned to the first shelf each segment visits.
From problem to result
- Problem
- No record of what each segment looks at first, so layout ran on experience
- Applied and measured
- A drugstore serves a wide range of shoppers, so whose habits should drive the layout is a standing argument. saai insight measures the first shelf visited by gender and age, and shows a different starting point for each segment. Which shelves to bring forward was the merchandiser's call.
- Expected output
- Layout and promoted categories aligned to the first shelf each segment visits
saai insight
Illustrative
Illustrative: about +15%
Revenue, stores in scope
- Revenue, stores in scope+15%
Illustrative, not measured. The about +15% for stores in scope above, expressed as an index.
Illustrative
First shelf visited, by gender and age
What was measured
Illustrative
Same stores, before and after the layout change
Comparison
Illustrative
Illustrative: fragrance for men in their 20s, skincare for women in their 20s
Illustrative reading
Evidence and scope
01 DiscoverIllustrative scenariosAudience · HQ merchandising · store operations
A case reconstructed from real deployment experience. All figures are replaced with hypothetical values to protect client confidentiality, and client names are not disclosed. Outcomes vary by store conditions.