Convenience franchiseIllustrative scenariosAudience · HQ merchandising · store operations
Put the shelf that converts where people walk
We found shelves with heavy footfall but little product engagement, then swapped their positions.
From problem to result
- Problem
- No shelf-level visit or conversion record, so layout ran on experience
- Applied and measured
- Payment data never records how many people stopped at a shelf or picked something up. saai insight measures visits and conversion per shelf and shows where the two diverge. The operations team decided which shelves to move.
- Expected output
- High-converting shelves moved into high-traffic positions
saai insight
Illustrative
Illustrative: about +20%
Revenue, stores in scope
Illustrative
Visits and conversion per shelf
What was measured
Illustrative
Same stores, before and after the layout change
Comparison
Illustrative
Illustrative: the most-visited shelves ranked low on conversion
Illustrative reading
Evidence and scope
03 TranslateIllustrative scenariosAudience · HQ merchandising · store operations
A case reconstructed from real deployment experience. All figures are replaced with hypothetical values to protect client confidentiality, and client names are not disclosed. Outcomes vary by store conditions.